I help people harness the power of vision for the application of goal setting, planning, and execution. As well as develop digital marketing strategies that result in profitability by efficient and effective use of marketing dollars.
I am on a mission to challenge everyone in the world to elevate their mindset into visionary thinking. I believe we get sidetracked and bogged down by what society and corporations tell us we ‘ought to think,’ often undercutting our natural curiosity, creativity, and penchant for driving personal change. That is why I am passionate about helping small businesses to effectively and efficiently use advertising dollars for profitable growth.
The secrets to marketing success are not in big budgets or working with large corporate partners. The secret is daring to think with a visionary aim towards problem solving and adding value to others. That’s what I want you to do today.
Before I share more about my vision for iVisionary Marketing, let me first introduce myself and provide some background information about the history of my brand.
Sowing the Seeds, Right Out of College
My passion for digital marketing was apparent from the moment I graduated from college. I began my career working for a small, yet thriving, e-commerce company. We generated $100,000 per month with just one product and a small overhead. I received email alerts for each sale, and reading those notifications showed me the possibilities for financial growth via the internet. I knew this form of e-commerce could improve people’s lives if they expanded their thinking about what was possible in the age of information.
After several years at the e-commerce company, I went on to work for a small boutique agency with several local and B2B clients. I learned the intricacies of SEO, SEM, and social media marketing, developing my own strategies for different industries and business models that I still leverage today.
As I became more confident in my craft, I decided to take the leap of faith and become a full time entrepreneur. I created my own e-commerce brand with only $200 in inventory and a lot of faith in my success. My first year in business, I generated $25,000 in sales using free online tools. It was a challenge, to say the least, but I knew I was onto something that could help improve digital strategy for sales increase.
And then, something unexpected happen.
I got a call from a recruiter for a position as a Google Agency Account Strategist. Wow! I said yes, and immediately went from entry-level marketing executive to an expert in the world of digital account strategy. I worked with the Google partnered agency for the purpose of improving and growing their Google AdWords MCC’s. As a digital account strategist, I received top training, mentorship, and support, not to mention, the exposure to building proposals, advertising campaigns, and optimizations among Google Ad products.
Although, I was amassing valuable knowledge, I still had a yearning to work with diverse boutique-level companies, where I could make an impact in helping to increase e-commerce opportunities for fiscal success. So, I returned to what made me feel satisfied and fulfilled as a digital visionary.
Today, you will find me sharing everything I have learned with my clients through iVisionary Marketing. I am dedicated to working with small business owners. I want to show you how you can grow your business using the same strategies and techniques I have learned over the last nine years in the digital marketing business. With my work as a full-time SEM manager, I am also a mother, wife, daughter, sister, and community member. When I am not leveraging the power of the internet in the services I provide my clients, you can catch me managing my skin care Instablog, exercising, and bonding with my husband, two children, and chihuahua that is just as much work as the rest of my beautiful family.
When I say the internet can change your life for the better, I mean it. It changed mine.